Can anonymous users be added to an Internal Group in Braze?

Anonymous users can indeed be added to an Internal Group in Braze. This feature allows organizations to manage and segment their audience effectively, including users who have not yet created a permanent user identity within the app. By including anonymous users in an Internal Group, businesses can perform analysis and target communication to those users based on their interactions and behaviors, even if they have not provided identifiable information.

Being able to add anonymous users helps streamline marketing efforts, enabling companies to engage with potential customers more effectively and increase the chances of converting them into registered users. Thus, the ability to include anonymous users aligns with Braze's goal of enhancing user engagement and personalized marketing efforts.