How can campaign performance be tracked within Braze?

Tracking campaign performance within Braze is effectively accomplished via the Braze dashboard. The dashboard provides a comprehensive and centralized location for marketers to access performance metrics, analyze user engagement, and gain insights into how campaigns are functioning in real time. It offers visual representations of key data points, such as open rates, conversion rates, and user interaction metrics, allowing marketers to make informed decisions and optimize campaigns more efficiently.

Using the dashboard streamlines the process of monitoring campaigns compared to methods like manual logging or relying solely on external analytics tools, which can complicate the analysis by dispersing data across different platforms. Email reports may provide some performance insights, but they do not encompass the full breadth of data available in the dashboard, making it the most effective choice for tracking campaign performance in Braze.