How do you set user attributes in Braze?

Setting user attributes in Braze is primarily achieved through the method designed specifically for defining and managing custom user attributes. This method, known as setCustomUserAttribute(_:value:), allows developers to assign specific values to user attributes for personalized messaging and user engagement tracking.

When using this method, developers can create and set attributes that are not limited to predefined categories, allowing for a customizable experience that can reflect user preferences, behaviors, and demographics. This capability is essential for tailoring campaigns and enhancing user experiences.

The other options refer to different concepts or methods that do not specifically address the setting of user attributes in Braze. For example, the updateUserAttributes(:) method might suggest updating existing attributes but does not focus on the custom aspect. Similarly, setUserProperty(key:value:) typically pertains to setting other types of properties outside the custom attributes framework, and configureUserSettings() is more about the overall configuration of user settings within the app rather than directly setting user attributes. Therefore, focusing on the use of setCustomUserAttribute(_:value:) accurately captures the intended approach to managing custom user attributes in Braze.