How does Braze ensure data security?

Braze ensures data security primarily through encryption and compliance with privacy regulations. This approach includes the implementation of strong encryption protocols to protect user data both in transit and at rest, safeguarding it from unauthorized access. Additionally, adherence to privacy regulations, such as GDPR and CCPA, ensures that Braze respects user privacy rights and follows legal requirements regarding data handling and processing. This comprehensive security framework helps in maintaining the integrity and confidentiality of the data managed by Braze in various applications, making it a reliable choice for businesses focused on data security.

Restricting access to user data entirely can hinder functionality and analysis capabilities; while access control is important, complete restriction would not allow for necessary interactions with the data. Local storage may not provide the security measures present in conventional server-side storage and typically lacks the robust compliance offerings that cloud services provide. Requiring user passwords for all actions would create user friction and may not be practical for all interactions, making it less effective than a layered approach to security.