How long is the default expiration period for content cards in Braze?

The default expiration period for content cards in Braze is indeed 30 days. Content cards are a means of delivering messages, updates, and important information to users within an app, and their timely relevance is crucial for user engagement. A 30-day default expiration allows content cards to be displayed to users long enough to engage them while ensuring that the content does not become stale or irrelevant.

This expiration period strikes a balance between keeping users informed and preventing potential information overload from outdated messages. It’s a well-considered timeframe that encourages active interaction with fresh content while allowing marketers or app developers to frequently update the messaging strategy as new campaigns or offers arise.

Understanding this duration is key for utilizing Braze effectively when it comes to maintaining conversational relevance and continuously engaging users through targeted content.