Is it possible to display an IAM after session start and after a user finishes watching a video?

Displaying an in-app message (IAM) is indeed possible after a session starts and after a user finishes watching a video. The Braze platform is designed to provide a flexible and timely communication tool that can present IAMs based on various triggering events, including user interactions like video completion.

When a session begins, the application can initiate various tracking metrics and user interactions, making it an opportune time to deliver messages. Additionally, once a user finishes watching a video, this event can trigger an IAM as a follow-up engagement strategy. This approach allows marketers to maintain user interest and promote additional content or actions at key points in the user journey, thus enhancing user engagement and interaction with the app.

This capability aligns with Braze’s emphasis on personalized user experiences and leveraging user behavior for engagement, which makes the option of displaying an IAM both practical and effective in maximizing user retention and interaction.