What does targeting specific user segments allow marketers to do in Braze?

Targeting specific user segments in Braze allows marketers to address individual user needs and preferences effectively. By segmenting users based on various criteria such as behavior, demographics, or engagement levels, marketers can craft personalized campaigns that resonate more with each group. This tailored approach enhances user engagement, increases the relevance of the marketing communication, and can ultimately lead to higher conversion rates.

For instance, if a segment of users has shown interest in a specific product category, marketers can develop targeted messages or offers that speak directly to that interest, rather than sending a generic message that may not appeal to all users. This strategy not only improves the effectiveness of marketing efforts but also fosters a deeper connection with users by acknowledging their unique preferences and behaviors.