What functionalities can the Braze SDK provide?

The Braze SDK provides extensive capabilities centered around user engagement and communication, and one of its core functionalities is user identification. This feature allows developers to identify users in a way that facilitates personalized interactions and targeted messaging. By enabling user identification, the SDK allows marketers and developers to understand user preferences, behaviors, and interactions, which are crucial for optimizing campaigns and enhancing the user experience. Through this identification process, businesses can segment their audience, allowing for tailored marketing messages that resonate more effectively with individual users.

In contrast, functionalities such as data storage and retrieval, backup and recovery, and graphic design tools do not align with the primary focus of the Braze SDK. Instead, Braze is primarily designed to handle customer engagement and not general-purpose data management or design capabilities. Thus, user identification stands out as a fundamental feature that directly supports the main objectives of using the Braze platform.