What is NOT a purpose of Predictive Targeting in Braze?

Predictive Targeting in Braze is designed to enhance user engagement through data-driven insights. It focuses on analyzing user behavior and preferences to craft messages that resonate with specific audiences, thereby increasing the relevance of communication. By understanding user patterns, brands can improve the effectiveness of their campaigns, ensuring that the right messages reach the right users at the right time.

The choice of "providing uncertain forecasts" is not aligned with the core objectives of Predictive Targeting. The goal is to utilize predictive analytics to enhance decision-making by creating accurate forecasts rather than uncertain ones, allowing brands to target users more effectively based on reliable data.

In contrast, improving campaign effectiveness, enhancing message relevance, and analyzing user preferences are all integral to the purpose of Predictive Targeting. These functions work together to create a more personalized and efficient marketing strategy within the Braze platform.