What is the default method for triggering a push notification campaign in Braze?

The default method for triggering a push notification campaign in Braze is based on user behavior. This means that notifications can be automatically sent to users when certain predefined actions or engagement patterns occur within the app. For instance, if a user displays particular behaviors that indicate they may be interested in a specific product or feature, the system can automatically initiate a push notification to invite them to engage further.

This behavior-driven approach helps in delivering personalized and timely messages to users, which can lead to higher engagement rates compared to manual triggers or scheduled timing. Understanding users' actions allows Braze to tailor communication effectively, enhancing the overall user experience and driving the desired actions from users.