What is the primary purpose of the Braze iOS SDK?

The primary purpose of the Braze iOS SDK is to enable customer engagement features in mobile applications. This SDK is specifically designed to help developers implement capabilities that enhance user interactions within mobile apps. Such features include personalized messaging, push notifications, in-app messaging, and user segmentation, all aimed at improving user retention and increasing overall engagement.

The other options focus on areas that are not the core function of the Braze iOS SDK. For instance, analytics tracking for web applications is outside the realm of the SDK's capabilities, which are tailored specifically for mobile contexts. Enhancements specific to mobile games are not a central focus of the SDK, as it is intended for broader customer engagement rather than game performance. Lastly, while creating graphic designs is a vital aspect of app development, it is not a purpose of the Braze iOS SDK, which does not provide tools for graphic design. Instead, its strength lies in communication and engagement strategies for mobile app users.