What is the primary purpose of the Braze iOS SDK?

The primary purpose of the Braze iOS SDK is to engage mobile users through personalized notifications. This SDK is designed to help developers create targeted and relevant communication strategies that enhance user engagement and improve overall customer experience. By utilizing the tools and features provided by the Braze SDK, marketers can send tailored messages, in-app notifications, and push notifications that resonate with individual user behaviors and preferences.

Personalization in notifications is a key element of maintaining user interest and retention in mobile applications. As users receive messages that speak directly to their needs or interests, they are more likely to engage with the app, leading to increased loyalty and retention over time.

While other choices may represent functionalities that can be found in various tools or services, they do not encapsulate the core function of the Braze SDK in the context of mobile user engagement as effectively as the correct option.