What is the purpose of the `logCustomEvent(_:properties:)` method?

The logCustomEvent(_:properties:) method is specifically designed to track specific user interactions within the app. By utilizing this method, developers can log custom events that correspond to user actions, such as completing a purchase, tapping on a specific button, or engaging with particular features of the app. This allows for detailed analysis and understanding of user behavior, enabling businesses to tailor their marketing strategies and improve overall user experience.

The ability to attach properties to these events further enriches the data by providing context, such as the value of a purchase or the screen where the event occurred. This level of detail is crucial for understanding how users interact with the app and for refining engagement tactics based on the insights gathered from these interactions.