What is the purpose of Content Cards in Braze?

The purpose of Content Cards in Braze is to present timely and relevant messaging within the app. Content Cards serve as an effective way to engage users by delivering updates, promotions, or personalized messages directly in their app experience. They are designed to capture users' attention without being intrusive, allowing businesses to showcase important information or offers that resonate with users based on their behavior and preferences. This targeted approach helps in enhancing user engagement and retention.

In comparison, other options like sending invoices, facilitating feedback collection, or enabling user profile customization do not align with the core functionality of Content Cards. Instead, they encompass different aspects of user interaction and data management that fall outside the specific purpose of delivering messages and updates through the app.