What is the purpose of Braze's lifecycle tracking?

The purpose of Braze's lifecycle tracking is to monitor user engagement metrics and retention. This functionality allows businesses to understand how users interact with their app over time. By tracking events such as app launches, user sessions, and in-app behaviors, Braze helps organizations identify patterns in user engagement, enabling them to tailor their messaging and marketing strategies effectively. This insight is crucial for enhancing user experience, improving retention rates, and fostering loyalty among app users.

The other options mention aspects that are not the primary focus of lifecycle tracking. Monitoring app performance metrics pertains more to technical analysis of the app's functionality, enhancing user interface design involves making visual and experiential improvements that are not directly related to user interaction tracking, and managing user permissions across devices focuses on security and access rather than engagement analysis.