What triggers can initiate automated campaigns in Braze?

Automated campaigns in Braze can be triggered by various user interactions and behaviors that indicate engagement or disengagement with the app. User sign-ups are essential as they mark the entry of new users into the campaign system, allowing marketers to welcome them and promote initial engagement. Purchases serve as another critical trigger, as they signify a successful transaction and offer opportunities for follow-up communications to enhance the customer experience and encourage repeat business.

Inactivity is particularly important because it helps identify users who may need re-engagement strategies. By targeting users who haven’t interacted with the app for a certain period, marketers can implement campaigns aimed at reigniting interest and activity.

This breadth of user behavior triggers allows for highly personalized and relevant automated messaging, which can significantly enhance user retention and conversion rates, aligning perfectly with best practices in customer engagement strategies within the Braze platform.