What type of content is primarily delivered via content cards?

Content cards in the Braze platform are primarily designed to deliver engaging and informative content directly to users within mobile applications. This content typically includes a combination of text and images, which allows brands to visually showcase information or promotions while also providing meaningful context. The rich media experience created through this combination helps to attract user attention and keeps them engaged with the app.

While push notifications serve to alert users to new updates or messages, they do not offer the same level of interactivity or detail as content cards. Embedded videos can certainly be part of a broader content strategy but are not the core focus of content cards. Similarly, user feedback forms might be distributed through other means but are not typically associated with content cards. Therefore, the combination of text and images is the hallmark of content cards, making them a pivotal tool for enhancing user experience and engagement.