Which feature assists in direct user engagement through customer behavior tracking?

In-app messaging is a feature that directly facilitates user engagement by allowing businesses to deliver personalized messages to users based on their behavior within the app. This feature tracks user interactions and activities, enabling businesses to communicate effectively at the right moments.

For instance, if a user completes a specific action or reaches a particular milestone, in-app messaging can trigger a relevant message or prompt. This real-time interaction creates opportunities for conversion, retention, and enhancing user experience by providing support, tips, or promotional content tailored to user behavior.

On the other hand, while email notifications, push notifications, and SMS marketing are also effective methods of engaging users, they typically rely on broader triggers rather than direct behavior tracking within an app's interface. In-app messaging enables a more contextual approach, which strengthens the impact of user engagement efforts.