Which feature of Braze provides forecasts on user behavior?

Predictive Targeting is the feature of Braze that provides forecasts on user behavior. It leverages historical data and machine learning algorithms to identify patterns and predict future actions that users might take within an app. This enables marketers to segment users effectively and deliver personalized messages or campaigns tailored to anticipated user behaviors. By utilizing this feature, brands can make data-driven decisions to enhance user engagement and optimize marketing efforts.

User Engagement Analytics focuses more on analyzing current user interactions and engagement metrics rather than forecasting future behaviors. Campaign Performance Reports provide insights into the success of prior marketing campaigns without forecasting future outcomes. Real-time Messaging enhances user communication by sending messages based on immediate actions, but it does not predict future behavior like Predictive Targeting does. Thus, Predictive Targeting stands out as the feature specifically designed to forecast user behavior.