Which of the following channels is required for the Braze SDK?

In the context of the Braze SDK, in-app messages are a critical channel because they provide a direct method of engaging users while they are actively using the application. In-app messaging allows businesses to deliver targeted content, offers, and updates within the app environment, ensuring that the messaging is timely and relevant based on user behavior and engagement history.

This integration is fundamental to using the Braze platform effectively, as it enables real-time communication and personalized experiences that can significantly enhance user retention and engagement. In-app messages can be strategically used to inform users about new features, encourage re-engagement, or promote specific actions such as completing a purchase or accessing new content.

Other channels like text messages, social media notifications, and phone calls are not required for the Braze SDK. These channels may complement the user engagement strategies, but they are not inherently necessary for utilizing the main capabilities of the Braze system. Hence, focusing on in-app messages aligns with the primary objective of leveraging the SDK to improve user interaction and maintain a strong connection with the app's audience.